{"id":658,"date":"2021-07-14T20:01:49","date_gmt":"2021-07-14T18:01:49","guid":{"rendered":"https:\/\/www.abcdatos.com\/blog\/?p=658"},"modified":"2021-07-14T20:01:49","modified_gmt":"2021-07-14T18:01:49","slug":"branded-content-imprescindible-para-el-exito-de-tu-empresa","status":"publish","type":"post","link":"https:\/\/www.abcdatos.com\/blog\/branded-content-imprescindible-para-el-exito-de-tu-empresa\/","title":{"rendered":"Branded Content: imprescindible para el \u00e9xito de tu empresa"},"content":{"rendered":"

El <\/span>branded content o contenido de marca<\/b> es una estrategia que est\u00e1 creciendo a pasos agigantados dentro del mundo del <\/span>marketing online<\/span><\/i>.\u00a0<\/span><\/p>\n

<\/p>\n

\u00bfLa raz\u00f3n? La efectividad de la publicidad tradicional se ha diluido entre los miles y miles de anuncios que irrumpen a diario en todos los espacios de nuestras vidas. Es tal la magnitud de promociones que nos vemos obligados a soportar, que la mayor\u00eda de nosotros recurre a los bloqueadores de publicidad para liberarnos de la invasi\u00f3n.<\/span><\/p>\n

Ante esta realidad, las empresas se ven obligadas a cambiar de estrategia para llegar a sus consumidores de una manera mucho m\u00e1s creativa y menos invasiva. Y lo hacen <\/span>transmitiendo sus valores gracias al contenido de marca<\/b>.\u00a0<\/span><\/p>\n

A partir de esta necesidad de poner la imaginaci\u00f3n a trabajar en beneficio de las empresas, es que nacen las <\/span>agencias de branded content<\/span><\/a> que se convierten en las mejores aliadas de las marcas.<\/span><\/p>\n

\u00bfPero qu\u00e9 es el branded content?<\/span><\/h2>\n

El branded content es concretamente una t\u00e9cnica de <\/span>marketing <\/span><\/i>que basa su efectividad en crear contenidos que vinculen a nivel emocional, a los consumidores con una marca.<\/span><\/p>\n

Una <\/span>agencia de contenidos<\/span><\/a> se especializa en esta t\u00e9cnica para crear contenido \u00fatil destinado a informar, inspirar o entretener al usuario con el fin de que la marca permanezca en su mente durante mucho tiempo y llegue a formar parte de su vida.\u00a0<\/span><\/p>\n

Aunque parezca incre\u00edble, <\/span>el objetivo del branded content no es vender<\/b> sino conectar la marca con la parte m\u00e1s profunda y sensible de las personas.<\/span><\/p>\n

Caracter\u00edsticas principales del contenido de marca<\/span><\/h3>\n
    \n
  • Se centra en las cualidades y valores abstractos de la marca, m\u00e1s que en mostrar las caracter\u00edsticas de un producto o servicio.<\/span><\/li>\n
  • Recurre al despertar de las emociones para vincular con ellas la marca.<\/span><\/li>\n
  • A\u00f1aden contenido de utilidad para el consumidor.\u00a0<\/span><\/li>\n
  • Cuenta una historia que forma parte de la marca (<\/span>storytelling<\/span><\/i>) para conectar con sus clientes de forma \u00edntima y personal.<\/span><\/li>\n
  • No buscan la venta directa sino la popularidad de la marca.<\/span><\/li>\n
  • Se puede ofrecer en los m\u00e1s diversos formatos y difundir por los m\u00e1s variados canales de comunicaci\u00f3n: v\u00eddeos, cine, juegos, eventos, podcasts, redes sociales, relatos de las experiencias de los propios usuarios, apps y un largo etc\u00e9tera. Tambi\u00e9n puede utilizar una combinaci\u00f3n de ellos para contar y enriquecer una historia.<\/span><\/li>\n<\/ul>\n

    Beneficios del branded content para tu empresa<\/span><\/h2>\n

    El branded content ha llegado para quedarse<\/strong> y las razones son m\u00faltiples y variadas. \u00a1Conozcamos algunas de ellas!<\/span><\/p>\n

      \n
    • Busca el consumo voluntario del usuario sin invadir su espacio. Es capaz de lograr\u00a0 que sea \u00e9l quien se acerque a tu marca de forma espont\u00e1nea y natural.<\/span><\/li>\n
    • Conecta a nivel emocional con el cliente, crea engagement y permanece de forma indeleble en su mente y su coraz\u00f3n.<\/span><\/li>\n
    • Son contenidos tan atractivos que invitan a ser compartidos, por lo que tienen grandes oportunidades de hacerse virales. Nunca sabes lo lejos que puede llegar tu marca en las redes sociales gracias al branded content.<\/span><\/li>\n
    • Intenta provocar respuestas en los usuarios de forma tal que con el tiempo empiecen a integrar la marca como parte de sus vidas.<\/span><\/li>\n<\/ul>\n

      En definitiva, estos contenidos que aportan un valor agregado al consumidor hacen que este se sienta parte de la marca, que disfrute y aprenda a trav\u00e9s de sus historias y finalmente, se convierta en un cliente fiel durante mucho tiempo.<\/span><\/p>\n

      \u00bfRecuerdas alguna publicidad que te haya marcado para toda la vida? \u00a1Eso es branded content!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      El branded content o contenido de marca es una estrategia que está creciendo a pasos agigantados dentro del mundo del marketing online. <\/p>\n","protected":false},"author":1,"featured_media":659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-y-marketing"],"yoast_head":"\nBranded Content: imprescindible para el \u00e9xito de tu empresa - Blog ABCdatos<\/title>\n<meta name=\"description\" content=\"El objetivo del branded content no es vender sino conectar la marca con la parte m\u00e1s profunda y sensible de las personas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abcdatos.com\/blog\/branded-content-imprescindible-para-el-exito-de-tu-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branded Content: imprescindible para el \u00e9xito de tu empresa - 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