{"id":744,"date":"2021-11-18T20:19:52","date_gmt":"2021-11-18T19:19:52","guid":{"rendered":"https:\/\/www.abcdatos.com\/blog\/?p=744"},"modified":"2021-11-18T20:19:52","modified_gmt":"2021-11-18T19:19:52","slug":"como-captar-suscriptores-para-hacer-email-marketing","status":"publish","type":"post","link":"https:\/\/www.abcdatos.com\/blog\/como-captar-suscriptores-para-hacer-email-marketing\/","title":{"rendered":"\u00bfC\u00f3mo captar suscriptores para hacer email marketing?"},"content":{"rendered":"

El email marketing es una estrategia que implica el env\u00edo de correos electr\u00f3nicos con fines comerciales. Pero, para poder enviar esos mensajes, se debe contar con una <\/span><\/span>lista de suscriptores<\/b><\/span><\/span>, es decir, con una base de datos en al que se incluyan las direcciones de correo a las que llegar\u00e1n dichos mensajes.<\/span><\/span><\/p>\n

<\/p>\n

Es tan importante esto que cuando se pregunta <\/span><\/span>c\u00f3mo realizar un mailing<\/span><\/span><\/a>, se suele recomendar como uno de los primeros pasos haber construido una lista de suscriptores. \u00bfDe qu\u00e9 forma puedes conseguirlos? En este post te damos algunas claves.<\/span><\/span><\/p>\n

No compres bases de datos<\/h2>\n

El primer consejo que tenemos que darte es que no compres bases de datos de correos electr\u00f3nicos, aunque esta parezca una forma r\u00e1pida de crecer o por lo menos de no empezar desde cero.<\/span><\/span><\/p>\n

Por lo general, <\/span><\/span>las cuentas que est\u00e1n en esas bases de datos no han autorizado el estar en ellas <\/b><\/span><\/span>y mucho menos recibir correos de tu parte. Adem\u00e1s, muchas veces esas cuentas est\u00e1n inactivas. Por lo tanto, comprar una base de datos no es una inversi\u00f3n, al contrario, es una p\u00e9rdida de dinero porque no te ayudar\u00e1 a conseguir los resultados que esperas.<\/span><\/span><\/p>\n

Usa formularios de suscripci\u00f3n<\/h2>\n

Los formularios de suscripci\u00f3n son indispensables para conseguir correos electr\u00f3nicos, as\u00ed que debes incluirlos en tu p\u00e1gina web. Es importante que estos <\/span><\/span>pidan solo los datos b\u00e1sicos y que est\u00e9n en \u00e1reas visibles de la web<\/b><\/span><\/span>.<\/span><\/span><\/p>\n

Por ejemplo, en muchos sitios suele ubicarse en la barra lateral, al final de los posts, en medio de estos o como una ventana emergente. <\/span><\/span><\/p>\n

Utiliza la suscripci\u00f3n Opt-in doble<\/h2>\n

Antes de <\/span><\/span>enviar mails masivos gratis<\/span><\/span><\/span><\/a> es importante asegurarse de que la lista de suscriptores tiene a usuarios reales y una forma de hacerlo es usando el tipo de suscripci\u00f3n Opt-in doble. \u00bfen qu\u00e9 consiste?<\/span><\/span><\/p>\n

El usuario entra a tu web, se registra en el formulario y <\/span><\/span>recibe en su bandeja de entrada un correo para que confirme su suscripci\u00f3n<\/b><\/span><\/span>. De esta manera, se sabe que las cuentas est\u00e1n activas, que pertenecen a la persona que hizo el registro, lo que a su vez aumenta las posibilidades de apertura y lectura de tus correos electr\u00f3nicos. <\/span><\/span><\/p>\n

Ofrece algo a cambio<\/h2>\n

Aunque no es obligatorio, puedes obsequiar algo a cambio de la suscripci\u00f3n, esto a manera de <\/span><\/span>im\u00e1n que capte la atenci\u00f3n de los visitantes de tu p\u00e1gina<\/b><\/span><\/span>. <\/span><\/span><\/p>\n

Por ejemplo, regala un descuento en la primera compra, un libro electr\u00f3nico sobre un tema de inter\u00e9s para los seguidores de tu nicho, plantillas, acceso a la zona vip de tu web\u2026 en fin, cualquier cosa que creas pueda motivar a que los lectores de tu web se quieran convertir en suscriptores.<\/span><\/span><\/p>\n

En resumen, conseguir suscriptores es el primer paso para hacer email marketing, por eso, debes ponerte manos a la obra, para ello, debes emplear formularios de suscripci\u00f3n llamativos y no intrusivos, suscripci\u00f3n <\/span><\/span>Opt-in doble y ofrecer algo a cambio. Pero, la acci\u00f3n que nunca debes llevar a cabo es la de comprar bases de datos ya que con ella no ir\u00e1s a ning\u00fan lado. <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

El email marketing es una estrategia que implica el envío de correos electrónicos con fines comerciales. Pero, para poder enviar esos mensajes, se debe contar con una lista de suscriptores, es decir, con una base de datos en al que se incluyan las direcciones de correo a las que llegarán dichos mensajes.<\/p>\n","protected":false},"author":1,"featured_media":745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-y-marketing"],"yoast_head":"\n\u00bfC\u00f3mo captar suscriptores para hacer email marketing? - Blog ABCdatos<\/title>\n<meta name=\"description\" content=\"El email marketing es una estrategia que implica el env\u00edo de correos electr\u00f3nicos comerciales. 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